Understanding Copywriting Rates: What You Need to Know

If you need support with copywriting and content creation, you’ll want to know how much it will cost.  You want to stay within budget, but you also need good quality copywriting that boosts your visibility and website traffic.  So how do you know if a writer’s prices are good value for your business?

Industry-Standard Copywriting Rates

You could look at reports such as the AWAI’s Copywriting Pricing Guide.  This report sets out the industry-standard copywriting rates, and explains the most popular types of projects that need copy.  Alternatively, the ProCopywriters guide explains rates in the UK.

 Project Scope and Complexity

The price of a copywriting project depends upon scope and complexity.  You’ll pay less for straightforward projects such as short-form blogs, but more for work that needs more research, such as whitepapers.

 Niches and Specialist Knowledge

Specialist writers command a higher rate than generalists.  For example, a lawyer who’s also a copywriter, will add value with their specialist knowledge.  However, they won’t take up as much of your time being briefed on legal topics, as they’re already in the know.

Things to Consider When Hiring a Copywriter

·       What do you need help with?  Consider the scope and complexity of your projects.

·       Do you need a specialist to help?  Will they be better and cheaper in the long run?

·       Are the copywriter’s rates in line with industry reports?

 To find out how Clear and Credible can help you, drop us a line.