How to Find the Best Legal Content Writer for Your Firm
You know how to win cases, but do you know how to win over prospects and clients online?
Here’s why it’s so important in 2024 for your law firm, to invest in a good legal content writer.
Why Do I Need a Legal Content Writer?
Your law firm needs to have a strong online presence. Times have changed: when potential clients visit your website, they expect to find informative, well-written content online that can help to answer their questions and address their pain points.
AI has been heralded as a breakthrough, to help businesses generate content quickly. However, I’d argue that the contrary is true: it’s now more than ever that you need to stand out in the crowd, posting fresh content that people haven’t already seen. Content that has personality, expresses an opinion and above all, provides value.
Novelty is key: you need to be bold, unique and fresh, addressing misconceptions and using facts and statistics to gain credibility and authority in your space.
But you don’t have time. And you’ve got hours to bill. So hiring a freelance writer makes good business sense: they’ve got the tools and expertise to make sure that your business is the ‘go-to’ for your prospects.
What should I look for in a legal content writer?
You should ask for a portfolio of legal writing samples and ask what experience the writer has of your practice areas. It’s also important that they have up-to-date knowledge of content marketing best practices and excellent communication skills.
What Does a Legal Content Writer Do?
A legal content writer creates content specifically for the legal industry, that drives traffic to your website and helps you to become a trusted thought leader. They produce a range of content such as:
Web pages explaining your services, practice areas and experience
Compelling blog posts and articles that answer your clients’ questions
Social media posts that engage and attract your audience
Case studies highlighting your successes
Email newsletters to help to grow relationships with prospects and existing clients
In-depth guides, white papers or e-books that help to increase your email subscriber
Basically, their role is to take complex legal information and translate it into clear, compelling content that educates and engages your readers. That way, you become a credible thought leader that customers look to for help, time and time again.
Why Should You Hire a Dedicated Legal Content Writer?
There are lots of reasons why a dedicated legal content writer has its benefits:
They Have Extensive Subject Matter Expertise.
Further, if you hire a writer who’s also legally qualified, this can significantly reduce the time it takes to brief them as they already have the knowledge
They are Skilled Writers
Legal content writers know how to take even the dullest of topics, and transform it into easy-to-read, clear and engaging content that keeps your audience engaged.
Consistent Quality and Tone
They will make sure that all of your content has a cohesive voice and consistent tone of voice that represents your brand.
Up-To-Date Knowledge
Professional legal content writers will stay up-to-date with the latest trends and best practices, including SEO and how to promote content effectively.
It Will Free Up Your Internal Resources
Outsourcing content creation to a freelance writer makes sure that your legal staff can stay focused on the job. It will be more cost-effective for your business, because they have the skills and expertise to create engaging content more quickly and effectively.
In today’s market, investing in a quality legal content writer is essential if you want to attract a steady stream of new business. Establishing a partnership with the right legal writer will help you to set your firm apart in an increasingly crowded market.
For a free, informal chat about how I can help you, please get in touch.
