How to reap rewards from legal blogging
Many lawyers have now realised that a good, up-to-date legal blog can work wonders for their business. However, they don’t know how to go about it, and really don’t have the time.
Written well and regularly, legal blogs help to improve internet search results, attract new clients and inform existing ones. They set you apart as a thought leader in your space, and most importantly, they help your audience to trust you.
So what are the benefits of good legal blogging and why are they so important?
They make it easy to understand the law
The main aim of a legal blog is to ensure that your audience understand the topic. They remove the jargon and legalese, and make sure that a person who has no legal experience, can grasp the concepts you’re trying to explain.
They report legal developments accurately
When legal blogs are written by lawyers, you can be assured that they are accurate. Written well, they allow the public to understand legal updates and how they might impact their lives.
They get people talking
Legal blogs are a good vehicle for healthy debate. They get people talking and allow them to put forward ideas and arguments, which helps the public to get involved in the development of the law. They are a good networking tool for professionals and help people to learn more from others’ experience.
Improving reputation
Law students and lawyers alike can build an online reputation through blogging. By creating relevant and interesting content that benefits the reader, you increase brand awareness, which helps you to reach more clients.
They also help to develop trust in you and your organisation: they show that you are credible and knowledgeable.
Search Engine Optimisation increases client reach
Search Engine Optimisation (SEO) is a technique which helps information to easily be scanned and indexed by search engines. This helps the site to be more visible on search engine results pages (SERPs).
It is essential that legal blogs are SEO-optimised to increase your visibility. SEO can also be used to optimise social media posts and information on other online platforms. This helps to increase client reach which ultimately means that the firm is visible to more clients. This in turn creates more leads for your business.
Legal blogs promote your firm
Legal blogs provide a platform for lawyers to share their knowledge. By creating useful and relevant content, you can promote your firm.
Once you have established a blog website, it becomes easier to promote your firm via social media and other digital marketing strategies such as email marketing, paid online ads and content marketing.
Regular posting broadens your reach
If you post regularly, you can create a community of people who are interested in your content. Blogging about legal developments helps you to stay up-to-date with your legal knowledge, but also makes you aware of what people are talking about so that you can keep your work current,
By blogging about a specific area of law, you can improve your reputation and broaden your reach to new potential clients and other legal professionals.
They start an informal conversation with prospects
Legal blogs are good for building relationships with potential clients. Building trust and authority with your audience is the key to developing your business and generating new leads.
Giving people free, useful information without requiring anything from them, makes them aware of your brand and creates a positive first impression.
You can target long-tail keywords
Using relevant keywords is important to increase your online visibility and website ranking.
‘Long-tail keywords’ are very specific keywords and/or phrases that are longer than four words. They don’t receive as much traffic as other keywords and phrases as they have lower search volumes. However, because they are more likely to be relevant to someone with a very specific query, they can increase search rates.
They can be sub-contracted to a professional to save you time and money
Whilst regular blogging is an essential part of business development for a legal firm, it’s not often the best use of time or money for fee earners to do it. You could consider enlisting the help of a company who specialises in legal copy and content, to help you out. This is a quicker, cheaper and more cost-effective option.
At Clear and Credible, legal blogging is our bread and butter.
As well as being a trained copywriter and SEO content writer, I’m a practising legal professional, so I understand your work, the law and your time pressures.
I provide a professional content writing and copywriting service with the added advantage of years of legal experience. For an informal chat, please click here.
